Japanese used car

3/24/2005

2006 Mazda MX-5 3rd Generation Limited Has Competition Seeing ‘Red’

Filed under: — admin @ 12:52 am

After turning the automotive world upside down in 1989 with the introduction of the Mazda MX-5 Miata, Mazda has re-established the benchmark for affordable sports-car excellence with the all-new 2006 Mazda MX-5. While the MX-5 will make its North American debut here in New York, a very limited run of MX-5 3rd Generation Limited models with special equipment will make their global debut here as well. Once again, Mazda has succeeded in injecting a sense of fun into the roadster segment with the same driver-vehicle oneness that made the first and second generation MX-5 a resounding success.

Jinba Ittai, a Japanese phrase that translates to “the rider and horse as one,” has been the focus of the MX-5 Miata concept since its inception, and is the purest essence of Mazda’s Zoom-Zoom spirit. Oneness is the cornerstone of the Jinba Ittai driving experience and occurs when the boundaries between driver and vehicle melt away and create one single being. Essentially, Jinba Ittai is a celebration of the simple delights of driving a lightweight, nimble, open-air roadster, and anyone who has driven a Miata knows the feeling.

“We improved the all-new MX-5 to meet the needs of modern motorists while maintaining the passionate spirit of the original, best envisioned in the expression ‘Jinba Ittai’,” said Kory Koreeda, vice president, product development for Mazda North American Operations (MNAO). “As the range-topper, the MX-5 3rd Generation Limited’s eye-catching color and unique features will surely turn heads and bring pure driving excitement to all who sit behind the wheel.”

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